From local organizations to growing companies, TUCG teams work alongside clients to turn complex problems into practical, actionable solutions.
We worked with Tecovas to explore how the brand could strengthen and expand its men’s shirting portfolio. Our team evaluated the western wear market and competitive landscape, then developed a product and merchandising strategy focused on refining the core assortment and expanding into new use cases while preserving the brand’s authenticity.
We worked with Electric Power Engineers to explore expansion opportunities across Latin America. Our team assessed the region’s viability, identified markets aligned with EPE’s long-term growth priorities, and developed a tool that allows the company to access and apply our findings more efficiently.
We worked with Hand to Hold, a national nonprofit supporting families with newborns in the NICU, to strengthen how the organization collects and uses impact data. Our team cleaned and restructured the underlying data, automated key reporting workflows, and built Power BI dashboards that make trends easier to understand and act on.
We worked with Giant Noise, an Austin-based public relations and marketing agency, to support its next stage of growth. Our team developed a TikTok launch strategy grounded in market research and delivered operational recommendations to improve team-capacity visibility, time utilization, and time-tracking practices.
We worked with The Venture Build to replace manual spreadsheet and email processes with a more efficient, AI-enabled approach to investor relations and deal management. Our team developed a platform that centralizes deal tracking and supports more consistent investor outreach, along with a white paper explaining the system and its potential business value.
We helped Austin Energy find that low EV adoption in underserved areas is due to limited rebate awareness and the view that EVs are luxury cars. Then, we made a dashboard and brochure to show costs and benefits, making EV ownership easier to understand.
We partnered with Austin Public Library to improve how they measure and evaluate their programs. We created a data dictionary and reporting tool that turn feedback into clear, consistent metrics to help leadership track progress and make better decisions.
The project promoted the VeBetter sustainability app to UT Austin students using social media, events, and partnerships with student groups. The team created marketing materials, engaged popular campus spots, improved app onboarding, and supported community clean-up events to encourage sustainable habits.
We worked with Mama Betty’s, a new Tex-Mex restaurant, to compare its performance with local competitors. We found strong revenue but opportunities to reduce food costs and improve efficiency through supplier deals, menu changes, and a better point-of-sale system.
We analyzed GitHub Copilot’s impact on developer productivity for ALTR AI across three software teams by studying over 900 projects. We found that full access to Copilot led to faster task completion and better efficiency, and we provided strategic recommendations to help ALTR AI maximize these productivity gains.
We developed an email marketing strategy for Partstack to improve engagement in a tough industry with low open rates. By researching best practices and creating custom email templates integrated with HubSpot, we helped Partstack boost open rates and provided a clear framework to drive customer engagement and conversions.
We developed a digital engagement strategy for Wonders & Worries to increase awareness and revenue from their podcast and online resources. By analyzing low podcast listenership, we recommended influencer partnerships, SEO improvements, and stronger social media campaigns, and created tools to track fundraising and engagement.
We developed a business strategy for Papua Coffee, a functional cold brew shop near UT campus, to boost low revenue and customer traffic. We identified issues with social media, data collection, and competition, then introduced a loyalty card, BevoPay integration, and partnerships with local businesses to increase sales and improve customer retention.