Austin Energy
We helped Austin Energy find that low EV adoption in underserved areas is due to limited rebate awareness and the view that EVs are luxury cars. Then, we made a dashboard and brochure to show costs and benefits, making EV ownership easier to understand.
Austin Public Library
We partnered with Austin Public Library to improve how they measure and evaluate their programs. We created a data dictionary and reporting tool that turn feedback into clear, consistent metrics to help leadership track progress and make better decisions.
Boston Consulting Group x VeBetter
The project promoted the VeBetter sustainability app to UT Austin students using social media, events, and partnerships with student groups. The team created marketing materials, engaged popular campus spots, improved app onboarding, and supported community clean-up events to encourage sustainable habits.
Mama Betty’s
We worked with Mama Betty’s, a new Tex-Mex restaurant, to compare its performance with local competitors. We found strong revenue but opportunities to reduce food costs and improve efficiency through supplier deals, menu changes, and a better point-of-sale system.
ALTR
We analyzed GitHub Copilot’s impact on developer productivity for ALTR AI across three software teams by studying over 900 projects. We found that full access to Copilot led to faster task completion and better efficiency, and we provided strategic recommendations to help ALTR AI maximize these productivity gains.
Partstack
We developed an email marketing strategy for Partstack to improve engagement in a tough industry with low open rates. By researching best practices and creating custom email templates integrated with HubSpot, we helped Partstack boost open rates and provided a clear framework to drive customer engagement and conversions.
Wonders and Worries
We developed a digital engagement strategy for Wonders & Worries to increase awareness and revenue from their podcast and online resources. By analyzing low podcast listenership, we recommended influencer partnerships, SEO improvements, and stronger social media campaigns, and created tools to track fundraising and engagement.
Papua Coffee
We developed a business strategy for Papua Coffee, a functional cold brew shop near UT campus, to boost low revenue and customer traffic. We identified issues with social media, data collection, and competition, then introduced a loyalty card, BevoPay integration, and partnerships with local businesses to increase sales and improve customer retention.